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Many webmasters believe that if they can’t get a domain name ending in .com, .net or .biz, they won’t acquire any visitors. And while there is some truth to this belief, there are a ton of websites that still get healthy amounts of traffic while having unusual extensions or structure. An example is Del.icio.us, a popular social bookmarking site.

But thanks to New.net, domain name extensions can be even more unique than Del.icio.us. Through this service webmasters can acquire domain name extensions such as .love, .church or .school. Of course, the obvious downside is if these types of domain names are advertised in print, readers may not think the site is legitimate. But on the upside these types of domain names make for excellent branding. This is particularly the case if they are used in a hack, like law.school.

So, overall the types of domain names offered by New.net may not be for everyone. But for those that can think outside of the box, New.net can allow for more creativity when it comes to website branding.